My business is at a crossroads.
I have a fairly comfortable/successful freelance web design business of 3+ years. Up to this point, I’ve been relying on what I’ll call “reactive” methods of finding new work and new clients:
I call these “reactive” methods because these opportunities come to me with little or no work on my part (arguable) and I react to them either by accepting or passing on the project. Seems like a great situation, right? Well, sure, it’s not bad. I’ve been able to sustain myself and live comfortably to this point. But…
I’m working to take things to the next level.
Define “next level”:
I want to land bigger and better clients.
Define “bigger” clients:
Clients with more brand-awareness, farther reach, and yes, bigger budgets.
Define “better” clients:
Those that fit my ideal client profile: Great people to work with, experienced in hiring (and trusting) professional designers, closely aligned with my values, and fits within a certain niche (I’m still working on settling what my target niche is).
Putting aside things like having a killer portfolio (working on it), marketing my personal and business brand in different ways (which I do), I believe the missing ingredient is Proactive Selling of my services. Meaning, taking the initiative to approach a company I want as a client and win their business.
So my question to those who proactively sell their services and win the clients they want is simply, how is it done?
What are your techniques? What works, what doesn’t? How do you choose which companies to pursue? How do you connect with the right people at those companies? Then how do you convince them that A) they are in need of your services (web design specifically) and B) to hire you/your company?
You need to Login or Register to comment. Become a member of this great community because you like to be a rebel and actually learn on a website.