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Are Web Designers the Step Children of the Design World?

First please take a deep breath and don’t have a heart attack here. I’m just trying to see if web designers are thought of as a lesser design species in their own realm by fellow designers. We know that web designers already get flack from the outside world with some people not even considering it a real job, but how do other designers view web designers?

Can you base a design hierarchy on importance? Architects are thought of highly because they design the structures that we have to physically interact with daily. They are able to design buildings that out last some of our lifetimes. That is pretty important.

A package designer gets to go head-to-head with similar products on the store shelves. These products could get sold on looks alone so a poorly designed package could mean the end of a company. They also have to deal with materials that they might not have any control over or have to figure out what are the best materials to use for not only the product, but also the environment.

What about automobile designers? They design the little pods where we spend a good majority of our lives. A crappy pod and we hate them. A great pod and life is grand.

There are other designers that offer similar impact on our lives. Do web designers have the chance to impact lives? Some do, but most don’t. To offer some perspective nobody is too concerned with how lovely the package of a candy bar is, but they do care about the soap dispensers they publicly showcase in their homes. Most websites aren’t meant to be life-changing. However, aren’t the Facebook designers just as important to peoples’ lives as other designers in different disciplines? I can’t imagine anyone walking up to a Facebook designer and treating him the same way as the guy that designs Yahoo horoscopes.

Other design disciplines also require formal education. Web design requires a web browser.

I’m sure this isn’t an issue for web designers because who cares how others in the design world view them, but I was just curious if they could ever find themselves on equal ground as other disciplines. On the other end I think web designers would gain a greater appreciation of design if they took the time to see how designers in other fields approach their craft.

 

Discussion (28)

I agree with your last sentence. If we observed other designers and how they approach their designs, we could learn a thing or two.

Nonetheless, I believe web designers are equally important in the design world. We have the power to make a difference and to help others succeed just as much as package designers.

As cheesy as this sounds, if there was a designers’ hierarchy triangle, we would all be at the top because we are all important.

 

This post feels ironic to me. I am a brand identity/logo designer and with every passing day, I am feeling more and more like the “step child” that you mentioned above. The education and high degree that I worked so hard to achieve, is quickly losing impact with every crowd sourced project, and faith in my industry is slipping away with it.

I have a great deal of respect for those that know how to work with code, because I have tried it and quite honestly, it beats me up.

 

@destiny: Do you believe that because you do web design yourself and just want to believe that or do you really think that is true? How many web designers have really impacted someone’s life?

The reason I used Facebook as an example was because it has changed lives and without the design functioning the way it does it might not have had the same effect.

I don’t think it is necessarily the web designers fault, but most websites that they are left to design don’t have that much of an impact on a person’s life. It comes more down to the subject matter we are left to design I guess.

 

Web design is an amalgam of multiple disciplines, which forces the curator into a position that requires modularity. This distinction actually empowers the designer to incorporate a variety skills that other more rigid disciplines don’t allow for, and thereby adds value to the title/position. I can’t imagine another area of design with more current value and potential than the web.

On the point of “changing lives” with web design. I don’t think that’s tops on the list of most designers. But it’s definitely achievable if that is your end goal.

 

@Scrivs: I believe it’s very possible, but it depends on your definition of impacting somebody’s life. My definition in relation to this is success and happiness, which are two things I have achieved with my websites.

One client received a book deal which has brought her new-found success and another client achieved her goal to get hired by a company that she wanted to be hired by. I see those as prime examples of a website impacting those clients’ lives because both will positively affect them.

We all have the potential to do good things for others with our web designs, it’s just a matter of having the talent and the determination to do it.

 
 
 
 

This is an interesting question, but the truth is that more websites are being created constantly than any other design project, because you can produce any number of websites with no cost to yourself whereas even a proof of a print project will cost something. Web design is very important to our digital world.

On the other hand, I’ve always felt that print design is much more real than web design simply because it is. You’re producing something that you can feel and experience rather than pixels which only exist as a string of numbers comprised of 0 and 1. It involves not only choices in Photoshop, but paper choices, ink choices, and any number of little details that make a tactile or visual difference.

There are, as usual, two sides to the issue, so the question is which side you choose to take!

 
 

I think there’s an awful lot of self-justifying going on in this thread, which I understand, but I do think there are tiers of design.

If an architect does a bad job, then his building might fall down and kill me and my colleagues.

If a web designer does a bad job, then the very worst that can happen is the failure of a business.

That makes an architect more important than a web designer in my book.

When it comes to the experience of interacting with the designer’s work, the comparisons are on slightly more equal footing. Having said that, I think the physical space around you has more influence on your mood & behaviour than a website does, as you can easily browse to another page. Moving house/ office/ whatever is a much more drawn out and expensive endeavour.

I think one of the reasons web designers get a hard time from other designers is because it’s so hard to compare our medium with anything else they are familiar with. As the web matures, so will attitudes, I hope.

 

Good design is subconscious.

Sure, you don’t display your candybar like you display your soap dispenser, but a well designed candybar will sell better than a poorly designed candybar - almost completely regardless of taste.
Good design sells. It’s as simple as that.

Playing with Dreamweaver and templates does not require formal education.

Being a top notch web designer that can charge starting at $70,000 (like Classy Llama does) you have training and experience.

I find that people do not scoff at my job once I tell them how much our sites start. If they ask why I charge that much, and I spend less than five minutes talking about all of the thought/work/detail that goes into my designs their eyes glaze over and I then have the knowledge of a lesser god to them.

So.
No, I do not have problems with people scoffing at my job because I’m a “lesser designer.”
Not anyone can be a great designer, it requires years of hard work, training, experience, and expertise.

 
 

@Alessio

This is an interesting question, but the truth is that more websites are being created constantly than any other design project, because you can produce any number of websites with no cost to yourself whereas even a proof of a print project will cost something.

I cannot agree with this view at all - while it might be a bit easier to setup a basic website, reusing code etc., it is by no means done with no cost. You need to value your time spent on the project, education and knowledge you gained beforehand, all the experience from previous projects… Hardly ‘no cost’, even if you go down to the physical costs, as the proof print you mentioned, you could add the electricity bill, the ISP (and webhosting) bill, the cost of hardware and software you are using (although that gets split between all the projects from the past and future).

So in terms of time, material and expertise costs, webdesign is not that much different from any other form of artistic or technical creative process.

 
 

Sure architects work on projects of greater physical size, but that doesn’t mean anything in terms of design. There are a ton of poorly designed buildings out there. And there are buildings that were once well designed but now, because of cultural changes, are no longer suitable. Just because their physical presence outlasts us doesn’t mean their good design does.

How many posts are you going to make where you blatantly discount the affects of visual appearance on advertising? Even if you are going to take it there, I could argue that when I go to the library I don’t care what the building looks like.

 
 

From this article:

To offer some perspective nobody is too concerned with how lovely the package of a candy bar is, but they do car about the soap dispensers they publicly showcase in their homes.

From The World isn’t a Dribbble Showcase

It’s different when we are talking about industrial design, packaging design or architecture because then aesthetics and function really do play a huge role in how people perceive things. But a logo? Logos can’t be held or manipulated.

It seems to be a recurring theme to discount advertising and the psychological effects it has on consumers. People don’t have a choice whether to respond to visual cues or not, it is engrained in their minds already.

 

I guess because people take for granted the utility of a great web design.

The logo, brand, language of a company are all developed by more traditional, established design professionals. All you need to do is slap together a tab bar and some divs and you got yourself a website. In some ways, as long as the user can find the functions they want, no one really cares how well the site is designed. As long as the function works, any “design” is just extraneous, expensive polish.

These days all you need to do is learn a bit of CSS, download WordPress, and have a bootleg version of Photoshop and BOOM you’re a “web designer”.  I don’t see how any part of what they do is “design”; it’s more something-hacked-together.

 
 

Design isn’t about dramatically affecting someone’s life each time you create something. It is about solving specific goals. In web design, that goal is usually to facilitate the spread of information and ease of interaction. In most cases, a design is most successful when the user doesn’t even realize it has “changed their life” by being unimposing.

The same thing occurs in every other field of design. No one is going to think their life has been changed by the architecture of the local library. As long as the building facilitates the exchange of books it has done its job. That Honda Civic? As long as it drives and fits four people, it’s fine. The Barilla pasta boxes? They just hold a bunch of uncooked pasta until we open and discard them.

The only reason people think that other forms of design change their life more than web design is because of the awareness levels of those fields. Everyone knows what a building is, and probably has basic understanding of how buildings work… floors, wall, etc. But a vast majority of the users on the web have no idea how websites works, and thus cannot distinguish good design in the first place, let alone appreciate it.

The low barrier to the web design industry does mean that is has many more amateurs than other fields. But the concepts and goals of all fields of design are the same.

How about this:

[Web Designers] are thought of highly because they design the [websites] that we have to [interact] with daily. A [web designer] gets to go head-to-head with similar [sites] on the [web]. These [sites] could get [judged] on looks alone so a poorly designed [home page] could mean the end of a company. They also have to deal with [screen conditions] that they might not have any control over or have to figure out what are the best [technologies] to use for not only the [project], but also the environment. [Web designers] design the [sites] where we spend a good majority of our lives. A crappy [site] and we hate them. A great [site] and life is [easy].

We’re not so different after all. There are lesser designers and great designers in all areas of design, and the great ones should have no problem recognizing that.

 

Yes they are. I have been quoted numerous times that “Web Designers are the red-headed step children of the Interaction Design World.”

The typical web designer has no formal training and goes on gut instinct for interaction methods. Its extremely frustrating and obnoxious. I work as an Experience Architect and every time I hear someone on my team try to put a web method into software (menus, buttons, etc) I give them a good beating.

For the most part, I work with PhDs in HCI, and even they try to let web design “patterns” leak into software… its very frustrating.

One question I ALWAYS ask during an interview: “Where do you keep up to date on current UX trends and knowledge?” If they reply “Smashing Magazine” I tell them to leave the office.

You can read more of my rants at http://blog.rongeorge.com, but I have worked at Apple, Microsoft, etc, in case anyone thinks I’m some punk out of school ranting from a basement.

 
 

When I think of “design” I generally think of something more physical like a car, a piece of equipment, a work of art, or type+shape on paper. While “web design” can employ the principles of these kinds of design, I tend to think of web design as “workflow engineering” or experience design. The one thing that this digital medium has that is different is that it has states, and what is on the screen serves to communicate the current state. And in that sense, it almost has to be more functional than artsy. Yes, there are elements of branding and style, but because of browser limitations and technical limitations, at least I spend more time worrying about whether or not my users can actually complete their workflow than whether or not every pixel evokes a particular emotion.

The question of are web designers < designers seems to me to be almost like are generic product packaging designers < movie poster artists?

 

I think it’s quite simple, that we have effects on peoples lives.

You can think of Facebook, Ebay, Google that changed many peoples theire lives.

But just a website for a little company can change the live of the owner of the company. Maybe he gets more jobs or something in that direction.

And I think the webdesign industry is only growing and growing.

And the idea of Destiny to call ourselfs web architects sounds good to me.

So yes I think we just important as the other designers.

 
 
 

Interesting discussion - and strangely saddening at times…

Apols upfront, I’m a self proclaimed internet evangelist.  I love it because it’s ever evolving, and whether we realise it or not, it has had an impact on so many areas of our lives.  You may not even be online for it to affect you, but when online activity, be it via social networking, a viral, online communities, etc have an affect on something in the real world - then it’s affect can’t be denied.  What’s more, as the tech and people’s ideas evolve, and people from different disciplines get involved, we look at new ways to utilise it - it’s mind boggling.  I’m with ChristianBoyle - ‘I can’t imagine another area of design with more current value and potential than the web.’ 

You can see by that little ‘rant’, I’m looking at the big picture, but I also love destiny’s point that it impacts on a much lower level.  Personally, I don’t care if one brand of chocolate outsells another, be it down to amazing packaging design or a great web campaign.  But if a well designed website helps you get a book deal or achieve any other goal, then score!  There’s no other medium that can so easily be influenced by the masses/individuals, nor has the breadth to influence on a mass or personal level - I think that’s great.

Going back to the original question ‘Are Web Designers the Step Children of the Design World?’, I think it depends very much on who you talk to - clearly.  Let’s not forget that the internet is a fairly new medium.  Other forms of design have history and tradition, often with barriers that exclude such as education, money, privilege, etc.  Their history gives them status, their forms are established and unquestioned.  Web design doesn’t have that yet, and with it’s inclusiveness, probably never will - and that’s the way it should be for it to continue evolving.  However, just because you can knock a website together, does not make you a web designer.  Likewise, having done amazing offline work, in my opinion doesn’t necessarily make you a good online designer either.  Good web design most definitely requires skill and understanding, not just in what it looks like, but in so many areas; usability, accessibility, technology,  environment, etc, etc.  That’s a lot to juggle - to do it well, takes skill.

True, I wouldn’t want my architect turning up with a diy book and some crayons, but I wouldn’t want that from my web designer either.  Good design is good design, and some of the best is that which we barely even notice. 

I’m getting dizzy now, so I’m getting off my soapbox…

 

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