While working on a personal project I started thinking about building out the footer to include more information than I usually do. Personally, I’m for clean and simple. A copyright and contact info are just fine, but now I’m starting to think the footer is a missed opportunity.
There’s plenty of posts out there describing info to think about including (newsletter signups, contact forms, search bar, etc) and a few saying it’s a waste of time, but no one seems to have any research supporting either case.
My question is do secondary calls to action in the footer actually work? Has anyone tested to see how often they are clicked compared to overall site visits and primary CtA clicks?
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